Pampers Swaddlers Preemie Diapers

Pampers believes every touch of love matters for a premature baby. That’s why we’re introducing our smallest diaper ever to give the tiniest premature babies #touchesoflove.

Pampers has partnered with Neonatal Intensive Care Unit (NICU) nurses to design and introduce the smallest, gentlest new Pampers Preemie Swaddlers Size P-3 diaper for babies born in the second trimester and weighing as little as 1 pound (500 grams). To underscore the importance of this development, Pampers has joined forces with the March of Dimes, the only national organization dedicated to finding the causes of premature birth.

Positive touch is essential for all babies, but even more so for the health and development of premature babies. That is why, together, under Pampers Touches of Love campaign this fall, we will celebrate all babies, especially those in the NICU, and those who care for them. Through World Prematurity Day, November 17, we are inviting you to join the celebration by sharing pictures of your baby’s #touchesoflove moments with @Pampers via Facebook, Instagram and Twitter. For every post, using #touchesoflove, Pampers will make a $1 donation to the March of Dimes*.

*Up to a maximum of $5,000. In addition, Pampers has made a donation of $100,000 in support of the Touches of Love campaign.

The March of Dimes does not endorse specific brands or products.

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