Pampers for Preemies

Pampers® partners with the Canadian Premature Babies Foundation to provide mental health support for NICU families

#PampersForPreemies Supports Parent Care, a family mental health initiative through the Canadian Premature Babies Foundation

Each year in Canada approximately 30,000 babies are born prematurely, spending their first days in the NICU and as a result, need extra care. This takes a toll on their families as well. The transition from hospital to home is increasingly difficult for a family who just had a premature baby and the exhaustion, trauma, and stress of being in the Neonatal Intensive Care Unit catches up with the parents as they head home. Mothers of premature infants are 40% more likely to develop post-partum depression, compared with the general population¹, and up to 10% of men experience depression in the perinatal period². In honour of World Prematurity Day and November’s Prematurity Awareness Month, Pampers® is partnering with the Canadian Premature Babies Foundation (CPBF) to provide mental health resources for families who have been in the NICU for up to 3-years post-discharge from the NICU. From November 17, 2021 0:00 AM ET to December 31, 2021 11:59 PM ET for every hashtag use of #PampersForPreemies or #PampersPourLesBébésPrématurés, Pampers® will donate 40 cents to the CPBF’s mental health initiative, Parent Care, up to a maximum of $40,000. Pampers knows that supporting parents and their mental health directly impacts their babies, so this donation will provide support up to 100 families across Canada in 2022. Additionally, Pampers® Canada, the #1 Canadian Pediatrician brand, has partnered with Walmart Canada and for every Pampers® Swaddlers diaper pack sold instore at Walmart from November 17 to December 17 2021, Pampers® will donate an additional 40 cents to the CPBF to help fund therapy sessions for families of premature babies.

About Canadian Premature Babies Foundation

As a parent-led charity, Canadian Premature Babies Foundation (CPBF) supports and educates families of babies born prematurely. CPBF provides education, support, and advocacy for Canada’s premature babies and their families. Approximately 30,000 babies are born prematurely every year in Canada. CPBF’s goal is to build momentum by continuing to develop peer support programs, distribute helpful materials and resources to families and health care professionals, and investigate how it can better the lives and experiences of premature babies and their families.

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    • Prevalence and risk factors for postpartum depression among women with preterm and low-birth-weight infants: a systematic review
    • Journal of Perinatology