Pampers for Preemies

Pampers is proud to donate over 200,000 diapers to support the smallest babies, and every time you use hashtag #PampersForPreemies in November and December, Pampers will donate a diaper to the CPBF.

Each year in Canada more than 30,000 babies are born prematurely, spending their first days in the NICU and as a result, needing extra care. In honour of Prematurity Awareness Month this November, Pampers® is donating more than 200,000 diapers to Canadian families via the Canadian Premature Babies Foundation (CPBF). Pampers® wants to make sure every premature baby in Canada has access to the diapers they need and is giving Canadians the opportunity to help support the cause. By sharing words of encouragement using hashtag #PampersForPreemies in November and December, Pampers® will donate one extra diaper to Canadian NICUs via the CPBF on their behalf. As a parent-led charity, Canadian Premature Babies Foundation (CPBF) supports and educates families of babies born prematurely. CPBF provides education, support, and advocacy for Canada’s premature babies and their families. Approximately 30,000 babies are born prematurely every year in Canada. CPBF’s goal is to build momentum by continuing to develop peer support programs, distribute helpful materials and resources to families and health care professionals, and investigate how it can better the lives and experiences of premature babies and their families. Learn more about the CPBF’s work here.